Ford Credit Named Best Financing Brand for Mass Market Category by J.D. Power 2019 Study




Ford Credit and Lincoln Automotive Financial Services both took him first place in their categories of the J.D. Power 2019 Consumer Financing Satisfaction Study. Ford Credit placed best in the Mass Market category for their fourth year within the past five, while Lincoln Automotive Financial Services was top rated in the Luxury category for the seventh year in a row.


“When dealers entrust us with their customers, we take very seriously our responsibility to make their Ford or Lincoln experience even better,” said Jim Drotman, Ford Credit executive vice president of U.S. and Canada. “Customers who feel they are treated well, with integrity and transparency, will return. And they will share their stories with others.”


The J.D. Power 2019 Study found Ford Credit to be the top rated in categories such as billing and payment process, website experience, and origination process. The study concluded that over half of consumers look for financing options online and thus user-friendly websites are vital to a financing brand’s success.


“We are investing in making our online experiences faster and easier and designing them so customers can work with us in the channels they prefer and on their schedules,” said Sylvia Veitia, Ford Credit Executive Vice President of Operations and Customer Experience. “Our goal is to make the experience effortless and transparent, from when our customers first start researching a new car all the way through to financing, owning and ultimately getting into their next vehicle and, hopefully, many more.”

Ford Credit has been making financing easily accessible to consumers for decades while also offering a variety of tools to assist them while shopping. Ford Credit’s Account Manager has offered customers the ability to view and manage their accounts online for nearly 20 years now, and the Mobile Account Manager was added over ten years ago.

“The customer is always at the forefront for our employees, whether they are working with dealers, talking to customers at a business center or working behind the scenes to develop the next product, service or experience,” Drotman said.

Ford Credit is always innovating new ways to help customers stay on top of their financing needs. From online payment calculation tools to an array of mobile solutions, Ford Credit is here to help. Looking for a new vehicle? Stop by Keller Bros Ford in Lebanon today, and see if you’re approved for Ford Credit financing!


Categories: Finance
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