Ford and Dr Pepper Team Up For a 15-Pack to Show Off the Expedition's Cup Holder Count


The Ford Expedition comes with standard with 15 cupholders, and Ford struggled to find drinks packaged with enough cans to fill its wells. This tailgating season that changes thanks to a collaboration by Dr Pepper and ford to create a limited-edition 15-pack for Expedition customers.


The partnership is an extension of Expedition’s new “Built to Be a Better Big” advertising campaign.

“We’re solving one of Expedition's last unsolved big customer needs – what to do with 15 cupholders,” said Adam Longarzo, Ford Expedition consumer marketing manager. “We’ve teamed up with Dr Pepper to create a 15-pack that puts a drink in each holder and highlights another reason why this is a ‘better big’ vehicle.”


The two companies will give away the limited-edition 15-pacs at the annual University of Texas versus University of Oklahoma football game at the Cotton Bowl Stadium in Dallas. This game coincides with the best sales of Expedition since 2007!


Expedition continues to build on its success with upgrades and new additions to the lineup. This includes the new King Ranch edition complete with signature two-tone paint on the exterior and premium Del Rio leather accented by the distinctive grain of Ziricote wood veneer on the interior, which of course includes 15 cupholders. The King Ranch “Running W” logo is emblazoned into the seat backs of all three rows.


The 2020 Expedition is coming soon, so stay tuned for details!

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