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The automotive 2021 SEMA Show will take place in Las Vegas from November 1-5, and Ford has some big plans to exhibit important details of several new Bronco and Bronco Sport project vehicles. With a wide selection of unique builds, Ford will show off the customization potential of both SUV models via expanded lift kits, racks, and many other official Ford upgrades and accessories that are accessible to customers. In addition to the custom builds, the company will also unveil the all-new Built Wild Bronco brand live at the show. 

Even before the 2021 Ford Bronco was first revealed last summer, the Blue Oval brand informed its off-road enthusiasts that it would be hosting an off-road driving school that would be free to use for all 2021 Ford Bronco buyers. Now, this school, dubbed “Ford Bronco Off-Roadeo,” has officially opened its registration banks.

In lower-income areas, underrepresented students often don’t receive the resources, guidance, and support needed to aid their pursuit of a successful Science, Technology, Engineering, and Math (STEM) career. In an effort to offset this problem, the Ford Motor Company has recently donated $250,000 to the Detroit Area Pre-College Engineering Program (DAPCEP).

Following unprecedented winter weather in Texas earlier this month, many Texans are without power and fresh water. As of this past Thursday, about 325,000 homes and businesses were still without power, down from about 3 million a day before. However, as rolling blackouts continue to be a concern for the citizens of Texas, many are finding creative and helpful ways to stay warm, clean, and keep the lights on.

Now more than ever, women from all walks of life are flexing their muscle and helping this nation navigate through incredibly challenging times. From essential workers, to teachers, to nurses, to rising political leaders, to poets; women across the U.S. are demonstrating exactly what it means to keep pushing forward.

Uber and Lyft better watch out. Ford's Smart Mobility Plan includes a ridesharing service.

It's called Ford Dynamic Shuttle, and it allows customers to score a ride with 6 to 8 other people who've requested a ride in the same direction. How is this route determined? Through Ford's new algorithm -- the automaker's attempt to stay relevant beyond the world of vehicle production by dabbling in the world of software development. Learn more in the video below.