Power at Home, Power on the Road: The Impact of Ford’s Power Promise

Launched in October 2024, Ford’s Power Promise initiative delivers a compelling convenience for electric vehicle owners by providing a complimentary home charger and standard installation when leasing or purchasing a qualifying Ford EV. In just ten months, more than 12,000 customers across all fifty states have benefited from this offer—an achievement comparable to approximately one-third of Tesla’s Supercharger count in North America.

Making EV Ownership More Accessible and Comfortable

Underlying the program is evidence showing that the ability to charge at home dramatically boosts electric vehicle adoption. Internal data indicates that customers who take advantage of the Power Promise install their home chargers and frequently charge at home. In regions like Hawaii, Wyoming, South Dakota, and Nebraska, they charge at home nearly 90 percent of the time. Nationwide statistics reinforce this, with Ipsos finding that roughly 85 percent of all EV charging occurs at home, mirroring the simplicity of charging a phone overnight. Furthermore, do‑it‑yourself charging can save $26 or more per session compared to gas, with savings exceeding $55 per charge for larger models like the F‑150 Lightning.

Real-World Impact and Stories from the Field

Dealers and EV owners are seeing tangible benefits. In Tennessee, for example, where public charging options are sparse and Level 2 chargers are rare at workplaces, the Power Promise has been a game changer. Matthew Barker, vice president of Two Rivers Ford, explains that with long commutes and few public charging options, overnight home charging isn’t just convenient—it’s essential to reducing range anxiety. The ability to plug in at home “makes the experience seamless” and often serves as a ‘deal closer’ that removes hesitation among potential EV buyers. EV owners echo this sentiment. Mike Sloan, a longtime sales associate and farm owner in Lebanon, Tennessee, likens his garage-installed charger to having “a gas station at home,” waking up every day with a full charge and powering his truck’s versatile functions—from towing livestock to running fences. When he acquired a second F‑150 Lightning, Ford’s charger offer allowed him to gift a charger to his son, further extending the benefits.  Customers across the country also share their positive experiences. One owner in Washington says, “Having a charger at home is awesome. I leave every morning with my car topped off and ready to go.” In Florida, another adds that home charging made “range a non‑issue,” comparing it to charging a phone overnight. These voices bring the program’s value to life. 

Program Extensions and Strategic Timing

Ford’s commitment to the Power Promise has been reaffirmed multiple times through official extensions. In early 2025, the program was extended through March 31, enhancing its availability for customers purchasing or leasing select 2024/2025 models. By April, in conjunction with the “From America, For America” campaign, the offer was extended again through June 30, layering partner incentives like employee pricing on top. Then, as of July 8, it was extended once more to run through September 30. These successive extensions signal Ford’s ongoing confidence in the initiative’s ability to lower barriers to EV ownership.

Broad Infrastructure and Support Ecosystem

Home charging is just one pillar of Ford’s wider EV strategy. The BlueOval™ Charge Network, touted as North America’s largest integrated public charging network, now includes access to Electrify America, EVgo, ChargePoint, and even Tesla Superchargers—accessible via Ford’s fast-charging NACS adapter. This expanded infrastructure means that drivers are typically within 26 miles of a DC fast charger when traveling on U.S. highways, rarely exceeding 34 miles.  Alongside accessibility, Ford reinforces customer confidence with an eight-year/100,000-mile high‑voltage battery warranty, 24/7 live advisor support, and complimentary roadside assistance with charging support. These integrated services enhance the ownership experience and reduce anxiety around EV maintenance and charging. 

Business Impact and Community Resilience

The Power Promise is not simply a customer incentive—it’s also a potent sales driver. The Q4 2024 surge in Ford’s electric vehicle sales, which achieved a new record of over 30,000 units sold, was credited in part to this charging program. Overall, Ford’s electrified vehicle sales rose 38 percent year‑over‑year, outpacing competitors.  Moreover, the program delivered community support during crises. Ford pledged to replace home chargers for customers who lost them in events like the L.A. County wildfires, showing a commitment beyond business into local resilience. 

In essence, the Ford Power Promise has evolved into much more than a marketing offer. It represents a thoughtful, insights-driven strategy that simplifies EV adoption by removing confusion and logistical hurdles around home charging. Rooted in real customer behavior and reinforced by infrastructure, warranty, and support, it fosters confidence and convenience. The tangible storytelling—from rural Tennessee farms to nationwide sales records—underscores how the Power Promise is powering not just EVs, but cleaner, more accessible transportation for communities across America.